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Title : "Here’s an ad targeted at voters who were deemed 'neurotic' by Cambridge Analytica’s methods."
link : "Here’s an ad targeted at voters who were deemed 'neurotic' by Cambridge Analytica’s methods."

"Here’s an ad targeted at voters who were deemed 'neurotic' by Cambridge Analytica’s methods."

From "These are the political ads Cambridge Analytica designed for you" (Quartz).

According to the OCEAN personality model, on which the company based its personality traits, “neuroticism” is a measurement of how much you tend to worry. Cambridge Analytica played to the anxious temperament of neurotic types in this ad by emphasizing the growing international risks and need for strong, stable leaders in the United States. The ad juxtaposed pictures of violent chaos, presumably overseas, with a picture of a young boy waving an American flag.

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