"In the post-Honey Badger era, it’s become increasingly common for large corporations to appropriate viral memes for their own marketing purposes." - Hallo friend USA IN NEWS, In the article you read this time with the title "In the post-Honey Badger era, it’s become increasingly common for large corporations to appropriate viral memes for their own marketing purposes.", we have prepared well for this article you read and download the information therein. hopefully fill posts Article HOT, Article NEWS, we write this you can understand. Well, happy reading.

Title : "In the post-Honey Badger era, it’s become increasingly common for large corporations to appropriate viral memes for their own marketing purposes."
link : "In the post-Honey Badger era, it’s become increasingly common for large corporations to appropriate viral memes for their own marketing purposes."

"In the post-Honey Badger era, it’s become increasingly common for large corporations to appropriate viral memes for their own marketing purposes."

"Critics argue that the creators of these memes, who are often teenagers and frequently people of color, rarely have the opportunity to monetize their work. 'Want to profit of your meme? Good luck if you aren’t white,' read a 2017 headline in Wired magazine after Kayla Lewis, who goes by Peaches Monroee on social media and is credited with creating the phrase 'eyebrows on fleek,' launched a GoFundMe campaign asking for donations so that she could start her own cosmetics line. Before launching the campaign, the magazine noted, Lewis hadn’t made any money off the phrase, even after companies like IHOP, Taco Bell, and Forever 21 used it. And meme creators only have a small window of time to monetize their viral fame before the Internet moves on to something new, [argued the lawyer for Christopher Gordon AKA Randall]. 'My client is a creative genius,' he said. 'He had a bolt of lightning, 86 million views on YouTube, was basically a celebrity around the country for about three years and he had a brief window of time to strike while the iron was hot on that. He should be the one — not the defendants in this case — to capitalize on that.'"

From "Honey Badger may not care, but the ‘creative genius’ who took him viral just won a big victory" (WaPo). Gordon was sharp enough to have trademarked the lines "Honey Badger Don’t Care" and "Honey Badger Don’t Give a S—."

Note that Gordon's original viral video wasn't made by him at all. It was National Geographic video. He just provided the audio track.

Thus articles "In the post-Honey Badger era, it’s become increasingly common for large corporations to appropriate viral memes for their own marketing purposes."

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