Title : "The average American viewer watches TikTok for 80 minutes a day — more than the time spent on Facebook and Instagram, combined."
link : "The average American viewer watches TikTok for 80 minutes a day — more than the time spent on Facebook and Instagram, combined."
"The average American viewer watches TikTok for 80 minutes a day — more than the time spent on Facebook and Instagram, combined."
WaPo reports in "How TikTok ate the internet/The world’s most popular app has pioneered a new age of instant attention. Can we trust it?"
That's worded confusingly. It's not saying the average American watches TikTok for 80 minutes a day. It's the average within the set of Americans who watch TikTok. So... how many is that? Based on estimates by Cloudflare, Data.ai and Sensor Tower, WaPo says there are more 100 million TikTok viewers in the United States. And:
Two-thirds of American teens use the app, and 1 in 6 say they watch it “almost constantly,” a Pew Research Center survey in August found; usage of Facebook among the same group has been cut in half since 2015....
People are watching because it works so well and so much better than Facebook and Instagram:
Silicon Valley taught the world a style of online connectivity built on hand-chosen interests and friendships. TikTok doesn’t care about those. Instead, it unravels for viewers an endless line of videos selected by its algorithm, then learns a viewer’s tastes with every second they watch, pause or scroll. You don’t tell TikTok what you want to see. It tells you. And the internet can’t get enough. “We’re not talking about a dance app,” said Abbie Richards, a researcher who studies disinformation on TikTok, where she has half a million followers. “We’re talking about a platform that’s shaping how a whole generation is learning to perceive the world.”...
While Facebook and other social networks rely on their users to define themselves by typing in their interests or following famous people, TikTok watches and learns, tapping into trends and desires their users might not identify. The system runs on a sophisticated machine-learning engine — ByteDance researchers have championed its “sub-linear computational complexity”...
This is bad news for the existing entrenched interests and already-famous people. Anyone or anything can gain currency, just by being interesting in the moment. So threatening to the powers that be and those who are pushing things that are already popular. Are these the people who instinctively portray TikTok as nefarious and, also, mindless — just teenagers dancing? It's about more than mindless dancing:
One in three TikTok viewers in the United States said they regularly use it to learn about current events, Pew Research Center said last month. In the United Kingdom, it’s the fastest-growing news source for adults. (The Washington Post’s TikTok account has more than a million followers.)
I'd like to hear more about the political fears among the powerful (and not just about the connection to China but how the powerful in America are threatened). But the article skirts that topic and concentrates on the threat to the American business of social media:
I'd like to hear more about Republicans and Democrats and how they are worried about what this free-speech medium is doing to them, but I do note that the word "Republican" jumped up there. Meta used a Republican lobbying firm.At a time when Silicon Valley’s stock prices are crumbling, TikTok’s success has triggered deep jealousy — especially for Facebook, which in February reported it had lost users for the first time in its 18-year history. (The top link on all of Facebook in the second quarter of this year was TikTok, Facebook’s parent company Meta said.)
Meta tried beating TikTok by hiring a Republican lobbying firm to undertake a secretive letter-writing and lobbying campaign calling it the “real threat” to America’s teens. But by the summer, Meta ended up just copying TikTok’s style, ditching its focus on people’s friends and families and swapping in computer-selected unknowns....
Thus articles "The average American viewer watches TikTok for 80 minutes a day — more than the time spent on Facebook and Instagram, combined."
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