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Title : "We regard the Lesbian Avengers bomb logo and activist history as the intellectual and moral property of the Lesbian Avengers."
link : "We regard the Lesbian Avengers bomb logo and activist history as the intellectual and moral property of the Lesbian Avengers."

"We regard the Lesbian Avengers bomb logo and activist history as the intellectual and moral property of the Lesbian Avengers."

"No individual or member has the legal right to license it for profit. Our organization and movement then as now oppose the commodification and co-optation of our lives and history, what some today call 'Rainbow Capitalism.' We oppose commercial licensing of the Lesbian Avenger name, logo, or history – then, now and in the future."

From "AN OPEN LETTER from the NY 90s LESBIAN AVENGERS to the GAP" (PDF dated June 18, 2020), which I learned about reading "The Lesbian Avengers Will Not Be Commodified/At least, not by the Gap" (NYT).

The Gap has taken the shirt off its website, but it should be noted that it didn't simply appropriate the design. It bought it from the designer, Carrie Moyer. Moyer said:

"To be honest, at first, I didn’t even think they were going to want to use it because it’s more provocative than how they’re attempting to depict gay people."

Yes, the usual idea is the rainbow. A bomb with a lit fuse is pretty inconsistent:

But it's a bomb from women, so sexism — the idea that women are gentle and sweet — pads the message.

The Lesbian Avengers have been around since 1992. "Avengers" was chosen out of love for the Diana Rigg, star of the TV show "The Avengers." 

Moyer saw the little bomb icon at the bottom of a leaflet that somebody else designed for the group. Moyer then chose to put the bomb in the center of a logo with the lettering of the group's name around it. The group voted to adopt the logo. It had more to do with wanting to look like they had a sense of humor than that they were threatening violence. 

Quite aside from the issue of the group wanting to control its own logo, the Gap shirt has the names of the founders of the group on the back. I suppose the Gap people thought these women would just appreciate the support and publicity! 

The Gap "bypassed love-is-love platitudes to sell a memory of a community’s radical roots — for $34.95." Presumably, it's worth lots more now that it's been withdrawn. And yet the logo is out there everywhere, and anyone can get it printed on a white T-shirt for a lot less than $35. What failed was the Gap's attempt to put that branding on itself. Why the Gap would want to be associated with vengeance and bombing can only be answered by understanding sexism: It just girls fighting.

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