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Title : "They FIRED YOU?? It's 2020 and companies still don't understand the benefit of digital/social marketing."
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"They FIRED YOU?? It's 2020 and companies still don't understand the benefit of digital/social marketing."

Commented one fan, quoteed in "A College Student Behind A Massively Popular Paint-Mixing TikTok Page Was Fired From Sherwin-Williams/Tony Piloseno even used his wildly successful and viral TikToks as part of a digital marketing pitch to the company to appeal to younger members of Gen Z" (Buzzfeed). 

From the employer's standpoint, Piloseno was "in violation of several gross misconduct policies" because he'd "used company tint machines... for your personal use." But he had over a million followers of his TikTok videos that fascinated people with paint mixing, and he'd made a pitch to them about doing viral marketing.

Now, Sherwin-Williams has passed up the opportunity and hurt their own brand. If you got excited about paint colors through Piloseno, you might buy paint and specifically avoid Sherwin-Williams. And yet, companies can't allow employees to use the machines for personal creative projects, can they? You can't have TikTok shoots happening randomly throughout the workplace. 

Thus articles "They FIRED YOU?? It's 2020 and companies still don't understand the benefit of digital/social marketing."

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