Title : This time around, Kazakhstan rolls with the "Borat" satire and makes tourism ads with the catchphrase "Very nice!"
link : This time around, Kazakhstan rolls with the "Borat" satire and makes tourism ads with the catchphrase "Very nice!"
This time around, Kazakhstan rolls with the "Borat" satire and makes tourism ads with the catchphrase "Very nice!"
[Dennis Keen, and American who lives in Kazakhstan] hosts a travel show on a state television channel. (“I’m kind of like the American Borat,” Mr. Keen said.) When Mr. Keen learned about the sequel, he thought... Kazakhstan should embrace the Borat character’s catchphrase and turn it into the country’s tourism slogan: “Kazakhstan. Very nice!”... Two weeks ago, Mr. Keen and a friend, Yermek Utemissov, who helps foreign film companies arrange shoots in Kazakhstan, pitched the board of tourism....
The government of Kazakhstan banned the first film and threated to sue Sacha Baron Cohen, but now, Utemissov says, “It’s a newer generation. They’ve got Twitter, they’ve got Instagram, they’ve got Reddit, they know English, they know memes. They get it. They’re inside the media world. We’re looking at the same comedians, the same Kimmel show. Kazakhstan is globalized.”
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