Title : "Social analytics firm Talkwalker has just released its list of the world’s most loved brands. At the top of the roster: Lego..."
link : "Social analytics firm Talkwalker has just released its list of the world’s most loved brands. At the top of the roster: Lego..."
"Social analytics firm Talkwalker has just released its list of the world’s most loved brands. At the top of the roster: Lego..."
AdWeek reports. Also in the top 10: The Container Store, Four Seasons Hotels, and Tiger Beer.[Talkwalker] "measured instances of phrases like ‘I love it when’ or ‘I would love if’ near mentions of the brands, giving different weights to those mentions if they occurred on social media or in the press.... This gave us a unique list of companies that have cultivated passionate fans, if not perhaps the largest number of mentions.”The creative act of playing with bricks....
“Lego placed tops because out of the 11 brand-love traits we measured, they hit theirs extremely well,” [Talkwalker CEO Todd] Grossman said. “Globally, the creative act of playing with bricks is universal and needs little translation....”
We love building... that touches me this morning as I'm thinking about the passionate destruction that has taken over in America... even as our President is — or was once — a builder.
Years ago, before Lego snap-together plastic blocks took over, children were given wooden blocks. There was always an element of destruction with wooden blocks, with some children more interested in the destruction phase than others. It was a stereotypical sibling squabble in the 1950s and 60s, when most of us kids had wooden blocks that were simply stacked and balanced and therefore easily toppled. There were children who built things up meticulously and children who saw built-up blocks as an incitement to a bombing. And those wooden blocks would topple over on their own pretty easily if you got too ambitions.
But Legos stick together and therefore cultivate the constructive side of the human soul, and Lego is the world's most loved brand. We like constructiveness. We like when things hold together and don't fall down. We choose order over chaos. Is there any beloved brand that associates itself with chaos? I don't think so!
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