Title : "There’s been a real shift in how people, especially young women, think about beauty and desire. We’re in the age of #MeToo. Ideals are changing..."
link : "There’s been a real shift in how people, especially young women, think about beauty and desire. We’re in the age of #MeToo. Ideals are changing..."
"There’s been a real shift in how people, especially young women, think about beauty and desire. We’re in the age of #MeToo. Ideals are changing..."
"... and people want diversity and representation, ethnically and racially, but also in terms of shape and body type. For retailers to not adapt or evolve can be a fatal flaw."Said marketing professor Kalinda Ukanwa, quoted under the heading "Out-of-touch, overly sexual marketing," the 3rd of "5 factors that led to Victoria’s Secret’s fall" (WaPo).
From the comments at WaPo:
Originally, Victoria's Secret sold pretty underthings and nightgowns in a time when women were wearing practical or professional clothes. Then they changed and the merchandise was more about overt sexuality and tartiness. It was like they were trying to replace Frederick's of Hollywood. The store windows could be embarrassing to people shopping with kids. Go back to things women want to wear for themselves, drop the stripper vibe, and the business could flourish again....Do you remember the original Victoria's Secret — in the 1970s? It did always have to do with the male shopper, but it was created by a man who felt bad about the way he was treated when he went shopping for lingerie for his wife — like a "pervert." That is, it wasn't so much about the kind of leering, domineering male #MeToo is fighting, but about a male who himself feels dismissed and judged — the subordinate man.
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