Title : "I Watched 185 Mike Bloomberg Ads/And I figured out what this weird, expensive, suddenly ubiquitous campaign is trying to do."
link : "I Watched 185 Mike Bloomberg Ads/And I figured out what this weird, expensive, suddenly ubiquitous campaign is trying to do."
"I Watched 185 Mike Bloomberg Ads/And I figured out what this weird, expensive, suddenly ubiquitous campaign is trying to do."
Writes Justin Peters (at Slate), in case you're wondering what all those Bloomberg ads are. I was. I'd only seen a couple Bloomberg ads, because I skip ads. I avert my eyes. Sometimes I see that an ad is being talked about and I go out of my way to find it, but only because I want to blog about. I have my wits about me and I'm analytical and critical and inclined to make fun. But what's going on with the people who do let ads wash over them? I can't imagine. Are they influenced? What is Mike doing with all his money?Well, this Slate accumulation of all the ads is a helpful place to start. I have no idea if these things are ranked correctly — whatever that means — other than that I'm sure they're not. One viewer can only give his opinion and these ads are intended for micro-targeting voters. That's what makes it interesting to get in there and find things that you know weren't made for you but for somebody else. Or to find things that appeal to you, like, for me "Big Gay Ice Cream":
I love ice cream. It's my #1 favorite food. And I'm as gay friendly as a nongay person can be. And I have an aversion to politics, so this ad is great. It does nothing but show the candidate eating ice cream, saying "mmmm," and calling it "Big Gay Ice Cream." I'm going to assume that's a brand name and not just a way to say excellent ice cream.
I notice the title of the ad is "Mike Love Big Gay Ice Cream." Is that bad grammar, intentional caveman/baby talk, or a Beach Boys reference? Mike pays so much that I can't imagine a plain vanilla mistake.
Okay, let's see what the Slate writer has to say. He ranks this ad as #10 (out of 185):
In its lonely quest to make the internet believe that Rich Mike, who wears expensive purple sweaters and spends lots of time in Bermuda, is Weird Self-Aware Mike, Bloomberg’s team has released several low-budget, shot-in-a-minute spots in which the candidate stands in a campaign office and woodenly endorses various foodstuffs and/or holidays. This message, in which Bloomberg calls out for ice cream from Big Gay Ice Cream—an ice cream store in New York—is my favorite of these, in part because never before has someone seemed so wooden and odd while touting the virtues of ice cream. Bloomberg comes across like Mr. Burns in that one Simpsons episode where he had his first taste of “iced cream.” Oh, Weird Mike, you awkward, lovable, billionaire scamp!By the way, the real Mike Love is almost a vegan, but he says, "I will succumb to an ice-cream shake." He likes "A Cold Stone Creamery coffee shake. I have a hard time passing that up."
What's my point here? It's: Who the hell knows what is going on with all these ads sloshing around in the mind of the American voter?
Thus articles "I Watched 185 Mike Bloomberg Ads/And I figured out what this weird, expensive, suddenly ubiquitous campaign is trying to do."
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