Title : "Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."
link : "Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."
"Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."
"Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience. As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced."Pantone's explanation of its "Color of the Year" for 2020.
Everything's so political nowadays that I can't help reading that as an anti-Trump message. Quite aside from blue's having become the color of the Democratic party, "relatable" seems like a word only Democrats use.
What am I thinking of? Was it all only about Hillary Clinton? See the NYT column from 2015, "Hillary’s Eternal Quest for Relatability." Excerpt:
The thing with “relatable” is that it has become an inside joke, or even a not-so-inside joke. The word was set in lights by “Saturday Night Live” a couple of weeks ago with a sendup in which the former first lady — played by Kate McKinnon.... “Tonight I am speaking to you not as secretary of state, or as a senator or as a first lady,” McKinnon said, “but as a relatable woman on a couch.”...Anyway, I like the idea that a color can help us with "the promise of protection." And a promise — the feeling of a promise — can help us. Colors help us! Pantone is simply telling us what sort of help from colors most of us will be looking for this year. And, if Pantone is right, we don't want excitement. We want calm and reassurance.
Late in the “S.N.L.” skit, McKinnon’s Clinton... cackled and added, for good measure, “what a relatable laugh!”... You can imagine Clinton seeing this and wondering whether she is in danger of being buried by a cartoon...
I think Trump knows that. He famously tweeted "All is well" just as the more nervous among us were steeling themselves for World War III and the return of the military draft.
But the color most associated with Trump is orange. Orange man bad! And we know that orange is the complete opposite of blue.
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