Title : A guru tells publishers how to make paywalls work
link : A guru tells publishers how to make paywalls work
A guru tells publishers how to make paywalls work
News organizations need to focus on creating value for users
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| Picard: Your content has to be exclusive and specialized. |
Well, good luck with that. Most of the paywalls or freemium products they have created are doomed to disappointment.
Publishers will have trouble breaking their bad habits. They have been so busy delivering mass audiences to advertisers with increasingly frivolous or sensationalistic content, or delivering profits to investors by cutting key editorial staff, that they may not have the know-how or talent to produce content valuable enough that people will pay for it.
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