Title : "TikTok users know that what they post can be repurposed and recontextualized. Reusing other people’s content..."
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"TikTok users know that what they post can be repurposed and recontextualized. Reusing other people’s content..."
"... is the central engine of the platform. The voicemail meme is interesting in the standard sense that people who were once in abusive relationships are regaining power and autonomy, and helping viewers in similar situations work through them as well. But the trend is also interesting in that it feels preemptive. If audio needs video accompaniment on TikTok, and people are going to automatically turn anything earnest or heartfelt into an ironic demonstration, it makes sense that users are now doing it to themselves. On one level, they’re claiming dominance over their exes, on another level, they’re also claiming dominance over their audience and critics on TikTok by beating detractors to the punch."From "Why People Are Soundtracking Dance Videos With Old Voicemails on TikTok" (NY Magazine). Example:
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