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Title : When you say "Bud."
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When you say "Bud."

I'd like to know the story behind that commercial. Were they trying to do for beer what "I'd like to teach the world to sing" did for cola?



Why did I dig up that old Bud commercial? I was reading last night's "café" comments out loud when I came to some ravings about me, including "When you say Althouse, you've said it all free speech-wise." Meade mused: "What is that commercial?" I said: "When you say... you've said it all... When you say Schlitz???" Meade seemed to think I'd nailed it, but Google says, no, it's Bud.

It's such an absurd concept: "When you say Bud, you've said a lot of things nobody else can say. When you say Bud, you've gone as far as you can go to get to the very best. When you say Bud, you've said the word that means you like to do it all."

From a 2016 NPR interview with the artist behind "When You Say Bud," Steve Karmen:

KARMEN: I wrote the entire lyric. I did the orchestration. I'm, you know, a composer. I do my own productions, my own orchestrations. And that went on the air. And it ran for eight years with that lyric. (Singing) When you say Budweiser, you've said it all. And then the agency rewrote the lyric. (Singing) For all you do, this Bud's for you. And that has been on the air, basically, ever since in various different forms.

SIEGEL: How do you feel about that? I mean, this is your creation. This is your song. It's also a beer commercial. Do you feel as protective of it as if it were an aria in an opera that you did?

KARMEN: I do. I do. You know, the difference between a symphony and a jingle is symphony writers use more paper.... It's just as hard to write a jingle.

Karmen lets us know that the lead singer in the Bud commercial is Valerie Simpson — Valerie Simpson of Ashford & Simpson: "Valerie wrote 'Ain't No Mountain High Enough,' 'Let's Go Get Stoned,' 'Solid As A Rock.' I mean, Valerie is a most prolific songwriter. But this was - you know, this is how she made a living before she did that."

Ah, let's remember "Solid":



I love the 80s styles in that — mullets and all. By the way, "Is the mullet coming back...?..."

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