Title : "Show Mom how well you know her."
link : "Show Mom how well you know her."
"Show Mom how well you know her."
A pop-up ad at the NYT:
Click to enlarge and clarify. The black button says "Give the Times."
It's a good ad, even if you consider the array of responses:
1. I should give my mother a subscription to the NYT because she's smart enough to read it, will like its take on things, and doesn't already have a subscription. This is the group the ad was written to reach.
2. My mother already has a subscription to the NYT. Fine to reach this group too. It reinforces their commitment to NYT subscriptions.
3. I know my mother would hate the NYT, but I read it, and I think it would be good for her. This group is amused and also reinforced in their commitment to the NYT (and their sense of superiority to their own mother). They might even give Mom a subscription — to needle her or (it could happen) improve her.
4. I actually don't know if my mother would appreciate a subscription to the NYT. I wouldn't be showing her how well I know her. I'd be taking a risk, and if it turns out she likes it, she might imagine that I knew she would, but if it turns out she doesn't, I'd be revealing that how well I know her is not well at all. It's fine for the NYT to reach these people to, but the effect here is more complex. Perhaps there will be anxiety — why do I know so little about Mom? — but anxiety may lead you to delve more deeply into the riches of New York Times articles.
5. My mother is in no position to accept gifts from me. This is the real out group for all Mother's Day ads. Your mother is dead or estranged from you. This particular ad is actually better than all those ads for flowers and jewelry. You may think, My mother did love her NYT or Mom would have hated getting the NYT instead of flowers and, either way, you can think fondly of her. You really did know Mom well. Good for you. But maybe you're estranged from your mother — through your fault or hers — and in that case, it's still better than seeing ads for giving flowers on Mother's Day. The idea of her (and you) reading the NYT has some vague promise of learning something somehow or getting a new idea that might lead you back together before death — hers or yours — closes that door for good.
Thus articles "Show Mom how well you know her."
that is all articles "Show Mom how well you know her." This time, hopefully can provide benefits to all of you. Okay, see you in another article posting.
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