Title : "Brands do not see or hear, so they are at the mercy of their owners or care providers who must preserve the dignity and special character that the brand exemplifies."
link : "Brands do not see or hear, so they are at the mercy of their owners or care providers who must preserve the dignity and special character that the brand exemplifies."
"Brands do not see or hear, so they are at the mercy of their owners or care providers who must preserve the dignity and special character that the brand exemplifies."
"Managing a brand is not so different from caring for someone who becomes handicapped," said Nick Caporella, CEO of the company that makes LaCroix sparkling water, quoted in "This wild CEO statement from the maker of LaCroix is one of the most bizarre we’ve seen in a while" (CNBC). The company's profits are down 39%.Also, from the press release: "We are truly sorry for these results stated above. Negligence nor mismanagement nor woeful acts of God were not the reasons – much of this was the result of injustice!"
Injustice!
"There is no greater passion than the kind that creates the wonderful refreshment and contentment described as unique! No doubt, the sound and personality of the word LaCroix, coupled with the awesome experience of its essence and taste. . . is unique. One can be induced to purchase by cheapening price or giving away a product, but falling in love with a feeling of joy is the result of contentment. Just ask any LaCroix consumer . . . Would you trade away that LaLa feeling? 'No way, they shout – We just love our LaCroix!'"
How weird is that? Maybe that's how we talk now. It's like a Trump tweet, no? This is the future. Get ready.
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