Title : Why is Sherrod Brown giving us the yellow bird?
link : Why is Sherrod Brown giving us the yellow bird?
Why is Sherrod Brown giving us the yellow bird?
It gets your attention and you're likely to laugh and say "what?!"...
... but it's actually very easy to figure it out. My google image search (above) produced an image for "Canary Cast," and clicking, I saw that's the name of Brown's podcast. That image shows a yellow bird — obviously a canary — in a cage, so even though I want to veer into a joke like "I Know Why the Caged Bird Runs for President," I immediately see that it's the idea of a canary in a coal mine. Brown must see himself as someone who is aware of problems early on, though the canary in a coal mine doesn't really notice and think about problems; its early warning comes in the form of dropping dead, so it doesn't really seem like a good metaphor. But it's Sherrod Brown's metaphor, and he got your attention. From the podcast website:
Brown’s podcast is named Canarycast, a nod to the canary pin Brown wears on his lapel instead of the official Senate pin. An Ohio steelworker gave Brown the pin. He wears it as a reminder of the progress the country has made since the days when the only thing coal miners had to protect them was a canary – and all the work still left to do to ensure American workers are valued.And... put a bird on it:
ADDED: After writing this post, I read "Sherrod Brown Gives America the Bird/Breaking down Sherrod Brown's canary" (The Bulwark), and it too embeds the "put a bird on it" Portlandia clip. Also:
Sherrod Brown’s logo somehow ignores... all commonly held principles of visual cohesion. He’s attempting to combine a (stale) wordmark with a (vague and enigmatic, but in a bad way) pictorial. The effort toward a logo system is apparent, but it’s the design equivalent of eating the whole wheel of cheese. I’m not even mad. It’s amazing....
The canary is not my favorite thing in the world. It’s weak. It’s lifeless. It guarantees that Trump will nickname Brown “Tweety Bird.” Let me amend that: I hate the canary.
But at least it’s an idea. And if you have a visual idea that means something to the product—even if it’s a bad visual idea—then you can use it to anchor a brand.
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