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Title : "A new snack style humankind has been waiting for."
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"A new snack style humankind has been waiting for."

"The idea originated with the observation that customers like the mix of potato chip crumbs and flavored powder left at the bottom of the bag. Some eaters tip the chip bag into their mouths to dump the delectable detritus. 'What we said is, Why don't we make it easier for them to do that?' said Kohei Shimosaka, who led a five-member team of chip designers to find the optimum configuration.... The research and development finally cooked up a hand-held package with an angled opening... 'With One Hand, I can just take it and chug it,' said Keisuke Koresawa, 19, an aspiring professional videogamer.... In the old days, he said, 'I'd grab a potato chip, put it in my mouth and then right away clean my fingers with a wet wipe.'"

From "Are Greasy Snacks Smearing Your Phone? Japan Has a Solution/Some gamers use tongs; others 'drink' chips with a one-handed delivery system" (Wall Street Journal).

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