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Title : What money can't buy in media
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What money can't buy in media

Money talks. Put your money where your mouth is. Show me the money.

We have lots of expressions that equate money with crebility and trust. How people get and spend their money is often the most credible expression of what they value and who they are.

We attribute so much value to money and to the way it expresses our true beliefs that historian Yuval Noah Harari declared in his bestseller Sapiens: A Brief History of Humankind:

"Money is accordingly a system of mutual trust, and not just any system of mutual trust: money is the most universal and most efficient system of mutual trust ever devised."

By extension, this belief in money as the best measure of value of everything in modern society -- the loss of a loved one (insurance payouts), the salary of a teacher or a CEO, a barrel of oil -- has led us to trust markets too much.

In fact, many studies have shown that the media marketplace values misinformation, disinformation, sensationalism, gossip, and entertainment above social values as measured by revenue and profits generated from advertising. This is how social networks like Facebook and Instagram make their money.

In putting so much faith in the Invisible Hand of markets, we have devalued the importance of ethics, credibility, trust, and community. (Among my other holiday reading on the topic were a recent column by David Brooks, Jeffrey D. Sachs's The Price of Civilization: Reawakening American Virtue and Prosperity and Joseph E. Stiglitz's The Euro: How a Common Currency Threatens the Future of Europe.)

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