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Title : "This week, as a long-predicted collapse seemed to hit digital media..."
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"This week, as a long-predicted collapse seemed to hit digital media..."

"... we saw a few of the tried-and-true ways managers use to explain to employees why they’re laying them off. BuzzFeed chose the language of corporation-as-family, with founder Jonah Peretti telling staff that making the decision was 'upsetting and disappointing.' Verizon [HuffPost and Yahoo News] went with meaningless corporate-speak. 'Today marks a strategic step toward better execution of our plans for growth and innovation into the future,' a spokesperson said... As always, journalists’ Twitter timelines filled up with the names of the newly unemployed—wow, they let him go? the whole opinion team?—and the usual ominous comments on the precarity of the industry....  What became clear this week is that if the digital natives do survive, it might not have much to do with newsgathering, which both investors and advertisers have recently discovered an allergy to.... The tech platforms, with their advertising duopoly, can 'demonetize' videos that make people sad, and give brands the ability, which they increasingly take advantage of, to prevent their ads from appearing anywhere near political news. The old arrangement, where if you wanted your ads to reach Rolling Stone‘s prosperous young readers you had no choice but to subsidize Hunter Thompson calling the White House a den of thieves, did not survive the digital revolution...."

From "The digital winter turns apocalyptic" at Columbia Journalism Review, by Alex Pareene.

Alex Pareene is the politics editor of Splinter and the former editor of Gawker, Racket Teen, and Wonkette. He has been a columnist for Salon and written for publications including The Baffler and the (Minneapolis) Southside Pride.

Splinter? What is Splinter? I remember Alex Pareene from Wonkette. I took a photograph of him in another age, at this absurd CNN thing, putting bloggers in a place where we could be used as a visual on election night, 2006. Blogged here in "What happened last night?" Those were the days! Pareene seemed to be soaring. Blogging was so glamorous and almost dangerous, that CNN wanted to consort with us and thought we made them look cool.

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