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Title : "Who’s Winning the Social Media Midterms?"
link : "Who’s Winning the Social Media Midterms?"

"Who’s Winning the Social Media Midterms?"

Asks the NYT.

A New York Times analysis of data from the Facebook and Instagram accounts of hundreds of candidates in next month’s midterm elections reveals that Democrats — and especially Democrats running for House seats — enjoy a sizable national lead in engagement on the two influential platforms....

The data, collected from more than 53,000 posts by more than 1,100 accounts, reflects a month’s worth of social media activity by nearly all of the Republican and Democratic candidates running for House, Senate or governor this year.

Wow. 53,000 posts. It's like the entire history of one lady's Blogspot blog.

The data, which covers 30 days ending Oct. 15, was gathered using a Facebook-owned tool called CrowdTangle. The tool counts the number of times users comment on, react to or share a user’s posts, a measure of popularity known as “total interactions.”

"Interactions." Oh, wait, every comment counts. It's an "interaction." I think I have 53,000 "interactions" in a month just on this blog. But the NYT front pages a study of 53,000 interactions and prods readers to think they're finding out about "who's winning the social media midterms." And it's not just comments, it's every time Facebook folk "comment on, react to or share a user’s posts." The 53,000 includes every click on the "thumb's up" icon. So they counted a lot of trivial things, but let's be clear what they didn't count:

The data includes public posts made by candidates on Facebook and Instagram. It does not include paid ads unless those ads began as organic, non-paid posts that were subsequently “boosted” using Facebook’s advertising tools. It also does not include activity on private accounts, or posts made visible only to specific groups of followers...

When I think of "social media," I think about what ordinary private citizens are sharing. That's excluded here. They began with the candidates' posts and then counted the reactions to those. I don't think they distinguished "liking" from sharing the post with your own group of friends, which would be a much more valuable "interaction."

Political strategists disagree about the importance of social media popularity. Some think it amounts to a kind of real-time voter sentiment index, while others play it down as, at most, one piece of a successful campaign...

Good. I'm glad they don't know. Or... if they did know, would they tell us?

Thus articles "Who’s Winning the Social Media Midterms?"

that is all articles "Who’s Winning the Social Media Midterms?" This time, hopefully can provide benefits to all of you. Okay, see you in another article posting.

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