Title : Of all places to search for food, why would you go to the desert?
link : Of all places to search for food, why would you go to the desert?
Of all places to search for food, why would you go to the desert?
Here's a headline I misread: "Empty stomachs drive Venezuela soldiers to desert in droves" (Yahoo).This is what Language Log refers to as a "crash blossom." Here's a good NYT column explaining the term:
In their quest for concision, writers of newspaper headlines are... inveterate sweepers away of little words, and the dust they kick up can lead to some amusing ambiguities. Legendary headlines from years past (some of which verge on the mythical) include “Giant Waves Down Queen Mary’s Funnel,” “MacArthur Flies Back to Front” and “Eighth Army Push Bottles Up Germans.” The Columbia Journalism Review even published two anthologies of ambiguous headlinese in the 1980s, with the classic titles “Squad Helps Dog Bite Victim” and “Red Tape Holds Up New Bridge.”
For years, there was no good name for these double-take headlines. Last August, however, one emerged in the Testy Copy Editors online discussion forum. Mike O’Connell, an American editor based in Sapporo, Japan, spotted the headline “Violinist Linked to JAL Crash Blossoms” and wondered, “What’s a crash blossom?”... Another participant in the forum, Dan Bloom, suggested that “crash blossoms” could be used as a label for such infelicitous headlines that encourage alternate readings, and news of the neologism quickly spread....
One of my favorite crash blossoms is this gem from the Associated Press, first noted by the Yale linguistics professor Stephen R. Anderson last September: “McDonald’s Fries the Holy Grail for Potato Farmers.” If you take “fries” as a verb instead of a noun, you’re left wondering why a fast-food chain is cooking up sacred vessels. Or consider this headline, spotted earlier this month by Rick Rubenstein on the Total Telecom Web site: “Google Fans Phone Expectations by Scheduling Android Event.” Here, if you read “fans” as a plural noun, then you might think “phone” is a verb, and you’ve been led down a path where Google devotees are calling in their hopes.
Nouns that can be misconstrued as verbs and vice versa are, in fact, the hallmarks of the crash blossom. Take this headline, often attributed to The Guardian: “British Left Waffles on Falklands.”....
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