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Title : Who first came up with the idea of a bottle shaped like a woman's body?
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Who first came up with the idea of a bottle shaped like a woman's body?

You may have noticed in the news today that Kim Kardashian West has been accused of copying a design idea from Jean Paul Gaultier — a perfume bottle shaped like a woman's torso.



The Gautier design (on the right) goes back to the early 1990s. But surely the idea of a bottle shaped like a woman is older than that. What about the famous Coca-Cola bottle? Wasn't that designed to look like a woman's body? At the Coca-Cola website, I see the company wanted a distinctive bottle (so it could fight off trademark infringers — e.g., Koka-Nola, Ma Coca-Co, Toka-Cola, and Koke):

On April 26, 1915, the Trustees of the Coca-Cola Bottling Association voted to expend up to $500 to develop a distinctive bottle for Coca-Cola. So, eight to 10 glass companies across the U.S. subsequently received a challenge to develop a “bottle so distinct that you would recognize if by feel in the dark or lying broken on the ground.”...

In Terre Haute, Indiana, the Root Glass Company received the brief and had a meeting to begin to work on their design. The Root team was composed of C.J and William Root, Alexander Samuelson, Earl Dean and Clyde Edwards. Samuelsson, a Swedish immigrant who was the shop foreman, sent Dean and Edwards to the local library to research design possibilities. When the team came across an illustration of cocoa bean that had an elongated shape and distinct ribs, they had their shape....

Ah! So it wasn't a woman's body! It was a cocoa bean! But:

The Coke bottle has been called many things over the years. One of the more interesting of the nicknames is the “hobbleskirt” bottle. The hobbleskirt was a fashion trend during the 1910s where the skirt had a very tapered look and was so narrow below the knees that it “hobbled” the wearer. The bottle was also called the “Mae West” bottle after the actress’s famous curvaceous figure....

It became a woman's body in the mind of the beholders. Whether you want to credit Coke or not, you've got to concede that Mrs. Butterworth beat Jean Paul Gaultier. We've been seeing this bottle since 1961:



To be fair to Gaultier, his bottle omits the head and just has the bottle cap on top of a torso, a design idea copied/arrived upon by Kim Kardashian's people. Mrs. Butterworth has a head, and the bottlecap  goes on top of that head. The cap is a cap. To leave off the head and just put a cap at the neck... that's a bit disturbing, like the truly offensive "Bitchin' Bod" comic by R. Crumb:



For refreshment, this is a hobbleskirt:



And this is Mae West:

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