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Title : New word: "masstige."
link : New word: "masstige."

New word: "masstige."

Seeing it for the first time today as a new entry in the OED. It's a portmanteau of "mass" and "prestige," and it means "A class of mass-produced, relatively inexpensive goods which are marketed as luxurious or prestigious." Examples:

2005 Fashion (Canada) Oct. 70/1 It bags were templates for a hot new category, called affordable luxury or ‘masstige’, fusing mass and prestige.

2006 Time Out N.Y. 14 Sept. 51/1 Luxury designers Sophia Kokosalaki, Thakoon Panichgul and Vivienne Westwood each created a limited-edition line for masstige footwear label Nine West.

I thought "It bags" was a typo at first, but I assume it's "it" as in "It girl," which actually has its own OED entry. It means "A woman who is very famous, fashionable, or successful at a particular time, esp. (chiefly U.S.) a glamorous, vivacious, or sexually attractive actress, model, etc., or (chiefly Brit.) a young, rich woman who has achieved celebrity because of her socialite lifestyle." Interesting. Didn't know "it girls" in Britain were different from "it girls" in the U.S. The original "it girl" was Clara Bow, who starred in a movie called "It."



And here, in the unlinkable OED, I see "it," the adjective, identified as coming from "it girl" and "Designating a person who or thing which is exceptionally fashionable, successful, or prominent at a particular time, as it bag, it couple, it gadget, etc." and the oldest example is an "it bag":

1997 Sunday Times 2 Nov. x. 12 Her range of It Bags are attracting a loyal following, especially among supermodels.

And, by the way, in very old speech or regional dialect, "it" was used as a possessive adjective the way we use "its." Shakespeare's "King Lear" has the line "It had it head bit off beit young." And the King James Version of the Bible had "That which groweth of it owne accord..thou shalt not reape." In 1986, there were at least some Scots who'd say things like "It had a mouse in it paw."

Thus articles New word: "masstige."

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