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Title : 2018: Credibility will be the new currency for journalism
link : 2018: Credibility will be the new currency for journalism

2018: Credibility will be the new currency for journalism

Editor's note: an earlier version of this post had typeface issues; my apologies.

An organization I work with that promotes development of independent media in Latin America, SembraMedia.org, recently asked me to make some predictions for 2018.



I really had just one: Credibility will be the new currency of journalism in 2018 and the years to come.
 

But to explain, here are that prediction's corollaries:



1. Independent media--those based on serving the public rather than turning a profit---will grow in importance through revealing corruption and holding authorities accountable. There are many examples. In the U.S., organizations such as ProPublica and Texas Tribune; in Spain, eldiario.es; in Peru, OjoPúblico; in Colombia, Connectas and La Silla Vacía; in Mexico, Aristegui Noticias and Animal Político; in Argentina, Chequeado; and hundreds of others around the world.


2. These independent media that serve the public first rather than political or economic interests will gain credibility. That credibility will have economic value that will be monetized through support from NGOs, foundations, consumers, wealthy donors, and service-oriented organizations.


3. Journalism will continue its transformation from a business to a public service, and traditional media that view journalism as a business will accelerate their own decline. The traditional media's focus on maintaining profit margins will cause them to continue gutting their staff, their products and their services. They will have neither the will nor the means to make the needed investments in personnel and technology to transition to the world of multimedia, interactive, multiplatform, interactive journalism. (There are a handful of exceptions.)
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