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Title : The U.S. Navy Is 'Re-Branding' Itself
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The U.S. Navy Is 'Re-Branding' Itself

USNI News: Navy Recruiting’s New Tagline ‘Forged by the Sea’ Launches Saturday

“Forged by the Sea” – the Navy’s new recruiting tagline – is being unveiled Saturday in a commercial scheduled to air during the second quarter of the annual Army-Navy football game.

This idea behind this new tagline, which is part of a larger branding effort being launched during the football game, is to represent what the Navy’s top recruiter is calling “the aspirational outcome of every sailor’s journey in uniform.”

The “Sea to Stars” commercial airing during the CBS broadcast showcases a variety of Navy platforms, such as a submarine, an aircraft carrier, a guided-missile destroyer, a Littoral Combat Ship, an unmanned aerial vehicle and special operations sailors, including a team in SCUBA gear exiting a submerged submarine.

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WNU Editor: This re-branding is not cheap .... Here’s The New Navy Slogan That Took 18 Months And Millions Of Dollars To Think Up (Task & Purpose).

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