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Title : "So why, in an age of information overload and in a news-saturated city like New York, are written horoscopes still so popular?"
link : "So why, in an age of information overload and in a news-saturated city like New York, are written horoscopes still so popular?"

"So why, in an age of information overload and in a news-saturated city like New York, are written horoscopes still so popular?"

Asks Alexandra S. Levine in the NYT.

I'm going to read this because the National Review, linked by Instapundit, is reviling the NYT for "taking astrology seriously." Before reading the NYT piece, I'm just going to guess that the NYT is only taking astrology seriously in the sense of seriously inquiring into why people still read horoscope columns — do they believe in the pseudo-science, are they just having fun, or is there some deeper psychological need that is fulfilled by visualizing one's fate out there in "the stars"?

The NYT doesn't run an astrology column (like its NYC rivals The Daily News and The NY Post), and it must fret over missing out on the traffic. Why don't people want to read real news? Or is it that people want to read fake news (in which case, astrology fits right in)?

Now, I'm reading the actual NYT article. Ah, yes, it's the deeper psychological need:

“What makes us feel safe in the world is order, boundaries and sequence, and those three things are things that astrology can give us,” [said Galit Atlas, a clinical assistant professor in New York University’s postdoctoral program in psychotherapy and psychoanalysis]. “Especially in a time when the world doesn’t feel safe, we tend to search for an order that makes sense. That’s not a negative thing.... The more secure we feel in the world, the more we’re able to be productive — to live fully, to love and to work.”

Another thing, which I hadn't thought about, is art:

“I had no interest in astrology; I couldn’t see the use of it and it didn’t seem practical,” [said Eric Francis Coppolino, who writes the Daily News horoscope column]. “But when I started reading Patric Walker in The New York Post, I suddenly found myself with a guy who wrote like Steinbeck....  Between different astrologers, describing a chart is like poets describing a tree... You’re going to get 20 different poems.... But the conversion from that to that,” he added, waving a finger from his astrology table to a draft of his next horoscope column, “that’s where the mystery is. That’s where the art is.”

Thus articles "So why, in an age of information overload and in a news-saturated city like New York, are written horoscopes still so popular?"

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