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"I Ran Digital For A 2016 Presidential Campaign. Here's What Russia Might Have Got For $100,000."

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Title : "I Ran Digital For A 2016 Presidential Campaign. Here's What Russia Might Have Got For $100,000."
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"I Ran Digital For A 2016 Presidential Campaign. Here's What Russia Might Have Got For $100,000."

"Even the pros struggle to know how far messages travel when Facebook is paid to promote them — but Russia's $100,000 could have reached millions."

That's by Kevin Bingle at Buzzfeed. He's "an Ohio-based, Republican political digital consultant who managed digital operations for Gov. John Kasich’s presidential campaign."

1. Kasich lost, and a Kasich supporter might be quite hostile to Trump.

2. The idea is that $100,000 spent on Facebook can be effective, but it depends on whether the dynamics of virality kick in.

3. How worried should we be about the power of ideas to take on life and command attention? Why not feel great about the way all ideas can now compete in the marketplace of ideas? The main answer seems to be that bad ideas, exaggerations, and outright lies can be viral.
One post I saw on Facebook, months after Gov. Kasich had left the race, declared that “John Kasich Left the GOP!” It had nearly 40,000 shares. Aside from the fact that this is an absurd claim, the reach of that one post sent shivers down my spine. That was the day I realized how widespread this had become.
4. But isn't this the story of humanity: The rise and fall of bad and good ideas, including the idea that the spread of ideas is frightening and destructive and the idea that people can be trusted to sort out good and bad ideas for themselves?


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