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Title : "A Silicon Valley CEO reveals her secret to getting ahead in business - dyeing her blonde hair brown, and ditching her heels and contact lenses."
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"A Silicon Valley CEO reveals her secret to getting ahead in business - dyeing her blonde hair brown, and ditching her heels and contact lenses."

BBC reports.

"The first time I dyed my hair was actually due to advice I was given by a woman in venture capital," [Eileen Carey] says.

Carey was told that the investors she was pitching to would feel more comfortable dealing with a brunette, rather than a blonde woman.

Here's a close-up of her blonde hair before she "dyed" it brown:

I don't know if there really is discrimination against blonde women, but she was a woman who had bleached her hair blonde, then switched to a more natural color.

"I was told for this raise [of funds], that it would be to my benefit to dye my hair brown because there was a stronger pattern recognition of brunette women CEOs," she explains.

Pattern recognition is a theory which suggests people look for familiar experiences - or people - which in turn can make them feel more comfortable with the perceived risks they are taking.

When she had blonde hair, Eileen says she was likened to Elizabeth Holmes, whose company Theranos has been through a lot of controversy.

"Being a brunette helps me to look a bit older and I needed that, I felt, in order to be taken seriously," Carey says.

If you were really concerned about being taken seriously, would you go to the press and rave about your hair color like that?

If there's a real problem with hair-color discrimination — is there? do some serious research! — then let's fight it, not cater to it and bullshit with the euphemism "pattern recognition."

In interviewing candidates for roles at her startup, Glassbreakers, which provides companies with software aimed at attracting and empowering a diverse workforce, she's encountered other blonde women who have also dyed their hair brown.

"We discussed that there's the fetishisation of blondes," says Carey. "People are more likely to hit on me in a bar if I'm blonde. There's just that issue in general. For me to be successful in this [tech industry] space, I'd like to draw as little attention as possible, especially in any sort of sexual way."

Key word: start up. This is a person looking for attention — while saying "I'd like to draw as little attention as possible." It's just embarrassing. Her company Glassbreakers is pushing software the "empower[s] a diverse workforce"?! Then don't make a joke out of color-based discrimination. I suspect she thinks her type of color discrimination isn't pernicious because it's aimed at something unique to white people, blonde hair, and she's characterizing it as bad. But she isn't characterizing it as bad! She's saying blonde women are so much more attractive that we've got to apply a chemical treatment to darken it it to erase the powerful advantage. That's grotesque. It's like advising white people to wear blackface makeup to surrender white privilege.

But, again, I don't think this woman is a natural blonde. So she is a color-changer. Maybe there's discrimination against women who don't keep their natural hair-color. I don't know that there is, but it does say something about you that you've made the effort to change. People will speculate about why you are doing that (and also why you're letting dark roots show). It may be that they're thinking you're striving for kind of conventional or Fox News look, and that really would be consistent with the Glassbreakers message.

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