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Title : Shirt tucking.
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Shirt tucking.

I see — from reading the NYT — that shirt tucking is in issue:

July 10, 2017: "Untuckit Strikes a Chord With Self-Explanatory Men’s Wear."

Untuckit, it seems, was an idea so ludicrously obvious that no high-paid marketing genius had bothered to think of it. And fashion insiders sneered when [Chris] Riccobono and [Aaron] Sanandres conceived the company in 2010.

“They said, ‘No, you can’t use that name, it’s not sophisticated,’” Mr. Riccobono said....

The guys who were tuning in, however, did not need to see the shirts... to get the concept. Before long, Untuckit was popping up in GQ....

July 12, 2017: "A ‘Dad’ Look Is Suddenly Stylish: The Tucked-In T-Shirt."

It has recently been a common style at runway shows staged by Gucci, Lemaire and Fendi. Demna Gvasalia’s most recent show for Balenciaga, built around the idea of bad taste and so-called “dad style,” also featured the look....

[Andrew Luecke, a co-author of the recent book “Cool: Style, Sound, and Subversion,"] noted that it is... in line with the ’90s nostalgia sweeping through fashion of late. Kurt Cobain and the guys on “Beverly Hills 90210” favored the look, and it was part of the uniform adopted by their 1950s precursors, like James Dean and Marlon Brando.

“It’s such an easy way to tweak your look,” he said. “It makes your outfit look cleaner. It can be a little formal, a little nerdy. You can take it in all sorts of directions.”

I like the way there are 2 trends, completely opposed and both premised on bad taste. The main difference is that the tucked-in look is working on the old idea that if you're cool, bad is good. The untucked look seems to be more about ordinary guys wanting to look and feel reasonably okay.

But it's the untucked look that is selling product. There's something specific to buy (a closer cut shirt with a just-long-enough tail). The tucked look is just something to do with an ordinary product you already have. Why would the fashion industry bother to do that — show you a way to update without buying anything? Maybe these people are just irked as hell by the money Messrs. Riccobono and Sanandres are making with their too-obvious product.

By the way, I did not remember Kurt Cobain for his tucked-in t-shirt. I remembered his huge, very bulky sweater. So I looked for some photographs and found this, which you might want to emulate, seeing as how there's ’90s nostalgia sweeping through fashion of late:



Marlon Brando photograph added for comparison purposes. Yeah, he looks a lot better, but tucking in your t-shirt, which one will you more closely resemble? Keep your objectivity is all I'm saying.

Thus articles Shirt tucking.

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