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"To court a generation of M.B.A.-skeptics, business schools are creating narrowly tailored degree programs..."

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Title : "To court a generation of M.B.A.-skeptics, business schools are creating narrowly tailored degree programs..."
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"To court a generation of M.B.A.-skeptics, business schools are creating narrowly tailored degree programs..."

The Wall Street Journal reports:
At Villanova University, students can earn a master's in church management. An M.B.A. program at the University of Minnesota's Carlson School of Management is restricted to current and former congressional staffers. At Indiana University's Kelley School of Business, National Football League players can enroll in a program designed to help them transition to new careers. And starting next spring, students at New York University's Stern School of Business will embark on a one-year program in fashion and luxury-goods management....

As enrollment in general management programs across the U.S. declines, universities have augmented their graduate offerings with shorter, more specialized courses, ....

"In what other industry would you handle the problem of shrinking demand for your product by growing the supply?" said Andrew Ainslie, dean of the University of Rochester Simon Business School in N.Y., which offers four specialized master's programs.... 



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