Title : In "Is the Gig Economy Working?" The New Yorker digs up "The Greening of America."
link : In "Is the Gig Economy Working?" The New Yorker digs up "The Greening of America."
In "Is the Gig Economy Working?" The New Yorker digs up "The Greening of America."
I love seeing that crazy 1970s book pop up — click on my Charles Reich tag to see other posts about it — and here it is in a new article — by Nathan Heller — about how the gig economy is working:In 1970, Charles A. Reich, a [Yale] law professor who’d experienced a countercultural conversion after hanging with young people out West, published “The Greening of America,” a cotton-candy cone that wound together wispy revelations from the sixties. Casting an eye across modern history, he traced a turn from a world view that he called Consciousness I (the outlook of local farmers, self-directed workers, and small-business people, reaching a crisis in the exploitations of the Gilded Age) to what he called Consciousness II (the outlook of a society of systems, hierarchies, corporations, and gray flannel suits). He thought that Consciousness II was giving way to Consciousness III, the outlook of a rising generation whose virtues included direct action, community power, and self-definition. “For most Americans, work is mindless, exhausting, boring, servile, and hateful, something to be endured while ‘life’ is confined to ‘time off,’ ” Reich wrote. “Consciousness III people simply do not imagine a career along the old vertical lines.”...Read the whole thing. I'd click through just to gaze at the very nice illustration, by Janne Iiovonen.
Exponents of the futuristic tech economy frequently adopt this fifty-year-old perspective. Like Reich, they eschew the hedgehog grind of the forty-hour week; they seek a freer way to work. This productivity-minded spirit of defiance holds appeal for many children of the Consciousness III generation: the so-called millennials....
Many dreamy young people, like Caitlin Connors, see unrealized opportunity wherever they go. Some, in their careers, end up as what might be called hedgers. These are programmers also known as d.j.s, sculptors who excel as corporate consultants; they are Instagram-backed fashion mavens, with a TV pilot on the middle burner. They are doing it for the money, and the love, and, like the overladen students they probably once were, because they are accustomed to a counterpoint of self. The hedged career is a kind of gigging career—custom-assembled, financially diffuse, defiant of organizational constraint—and its modishness is why part-time Lyft driving or weekend TaskRabbit-ing has found easy cultural acceptance. But hedging is a luxury, available to those who have too many appealing options in life. It gestures toward the awkward question of whom, in the long run, the revolution-minded spirit of the nineteen-sixties really let off the leash.
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