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Title : What's the life span of a social media app?
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What's the life span of a social media app?

I don't know. Maybe some are immortal. But Yik Yak ended.

The app, by its design, was problematic from its inception. A platform where people can say whatever they’d like without disclosing their identity? What could possibly go wrong?...

Mean things were said. Bullying. Hate speech. Threats. The company tried to deal with it:

The company tried introducing handles to make the app safer and more enjoyable for users, but this backfired and translated to more targeted harassment. Last August, the company required all users to disclose their identities in order to use the app, but it ultimately wasn’t enough to keep its user base from ditching the app. RIP, Yik Yak. You were a real beast.

I've blogged about Yik Yak before. A year or so ago, I read it pretty often trying to see what terrible things might be going on around here in this forum that had been — until they tried to fix it — optimized for uninhibited speech. I never participated, but only eavesdropped, and I found the opposite of meanness and bullying. From my old posts:

1. December 28, 2015: "So I downloaded Yik Yak, because I wanted to see what the students around here are talking about. The #1 thing seems to be that the professors haven't put their grades in yet."

2. March 6, 2016: "By the way, I downloaded Yik Yak after I read that it was full of horrible racist and sexist things. I never see that here. I see, in addition to jokes, people who are trying to get up the nerve to talk to somebody they like, concern about doing well in school, and expressions of joy at having seen a dog."

For anybody around here, I believe, Yik Yak would have worked as a cure for the feeling that other people are mean. It would have made you feel that other people are busy, often shy, and pretty damned nice. But it's gone now, because some tiny percentage of the speech amounted to something that people could point to and call hate. 

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